Case Studies

Stoney Trail Group – Calgary Ring Road Project

Project Overview: As part of Alberta Transportation’s plan to build a ring road in Calgary by 2014 NewDoor was hired to provide a conduit between the government, the constructor and the public.

Strategy: NewDoor created and managed a series of public forums and ongoing avenues for two-way communication with stakeholders.

Initiatives: Open houses, media tours, online discussion boards, project information website and telephone hotline. Developed a crisis communication plan, prepared spokespeople for media interviews and developed advertising and public relations programs for project updates and public traffic interruptions.