Case Studies

City of Red Deer - Recreation Marketing Plan

Project Overview: The mandate: to create a actionable three-year marketing to program that would attract more patrons, increase awareness and increase revenues.

Strategy: NewDoor Marketing conducted extensive market intelligence that was used to develop an actionable and cost-effective three-year strategic marketing plan.

Initiatives: Marketing research, online research, public intercepts, stakeholder round tables and the formulation of a three-year strategic marketing plan.