Case Studies

Eyelogic Systems - Brand Development

Project Overview: An innovative ophthalmic software systems and equipment developer required a full spectrum marketing communications strategy to rebrand and create a new visual identity for the company.

Strategy: NewDoor first helped Eyelogic define its brand and create a focused vision and mission, and then designed collateral marketing and visual identity materials to complement the revitalized brand.

Initiatives: Vision and mission, brand, corporate brochure, website, refresh company logo, develop strategic direction.