Case Studies

Climax PDC Bits - Brand Development

Project Overview: A manufacturer of PDC and PDC steerable drill bits wanted to launch a Canadian presence for its products. NewDoor was contracted to re-develop the visual brand and messaging to make Climax PDC Bits attractive to prospective clients.

Strategy: We set about developing corporate identity, brand packaging and business promotion to reflect the type of business prospective clients would want to work with.

Initiatives: Brand development, positioning statement, visual identity, web development, 3d illustrations and online advertising.