Mountain View Seniors Housing

Project Overview: A non-profit seniors housing organization which operates seniors' lodges, self-contained apartments and subsidized family housing wanted to forge a new strategic public relations plan as they move forward with construction of a new facility in Olds, Alberta.

Strategy: A comprehensive plan was developed to assist MVSH community relations efforts as they move forward with their important work in Mountain View County.

Initiatives: conduct public & internal stakeholder interviews, develop, monitor & evaluate a strategic public relations strategy, develop key messaging and provide media training, assist with execution of press conference.