Eyelogic Systems

Project Overview: An innovative ophthalmic software systems and equipment developer required a full spectrum marketing communications strategy to rebrand and create a new visual identity for the company.

Strategy: NewDoor first helped Eyelogic define their brand and create a focused vision and mission, and then designed collateral marketing and visual identity materials to complement the revitalized brand.

Initiatives: Vision & mission, brand, corporate brochure, website, refresh company logo, develop strategic direction.